We at Bykea aim to empower the community and expand the horizons of business in Pakistan by eliminating barriers faced by the common people and small business owners while trying to touch and improve as many lives in Pakistan to create a stronger community and impact society on a large scale.
Pakistan is a country lucky enough to have a very rich natural heritage. However, with the decline is forest cover, degrading soils and rising level of air and water pollution - Pakistan will soon decay its natural heritage completely.
Pakistan’s natural heritage is one of the ways that the country's economy grows. In order to retain its beauty and economical benefits, we want to create services which encourage our customers to be more environmentally cautious.
We are reducing the overall carbon footprint of commuters by replacing high fuel consumption vehicles with motorbikes, by offering carpooling services, as well as by expanding the public transport system. Bykea is used by many to get to and from work as well as to get to places where public transport cannot. Once we reduce the number of large vehicles on the road, we will reduce the road maintenance costs and greenhouse gas emissions which leads to better air quality.
Women empowerment in Pakistan is dependent on various variables such as geographical, educational, and social class. The population of Pakistan consists of 48.5% women, but only 22.8% of them are employed. In 2020, the World Economic Forum ranked Pakistan as the third worst country on gender equality globally and the worst in South Asia in their 2020 Global Gender Gap Index report.
Women make up a large portion of Pakistan’s population therefore, empowering them to contribute to our economy is essential for economic growth. By encouraging the women in our lives to work will result in us having a stronger and more prosperous economy.
We have created an opportunity for self-employed women which enables them to extend their services to the larger population. We empower women to start earning in the comfort of their homes by creating employment opportunities based on their skills such as, offering home cooked meals to the masses.
In Pakistan, finding good healthcare is hard therefore, a lot of people avoid visiting the hospital for a check-up. Visiting a healthcare professional can be expensive for someone who does not live close to a hospital and waiting for a doctor takes away a lot of the time. In addition, people avoid calling for an ambulance due to how pricey it can get.
A healthy population plays a large role in social and national development. We want to promote healthcare within Pakistan to decrease absenteeism and build a more productive workforce in the country. We believe the first step is to provide services which make healthcare more accessible for all without being too heavy on the wallet.
We have partnered up with healthcare professionals to offer at-home services to people who are unable to make it to the hospital. We soon realized that getting doctors to patients and patients to the hospital through the narrow and congested streets of Pakistan is much faster on a motorbike than an ambulance. For people living far from a pharmaceutical or hospital, our Bykea Mart service allows them to receive their pharmaceutical needs straight to their doorstep.
Education in Pakistan is a second thought for some. With lower-class families putting more importance on working rather than education due to financial restraints; having a stigma behind children with disability not benefiting from education; and girls in lower-income families being encouraged to do house chores rather than getting an education are all elements that add to the vicious cycle of illiteracy in Pakistan.
We want to encourage education within children as well as the adults who missed the opportunity to do so. Through our app, we want to teach our users and partners the basic skills of using technology. We strongly believe that education shapes an individual’s future and plays a big part in growing and sustaining the economy.
In a country where most are unbanked, we are educating our customers and partners the basics of banking through our service of Bykea Cash. We teach our partners and customers how to use technology to make their lives easier. Once they become an expert on following visual cues within an app, they feel more confident in trying out other applications as well. In addition, we want to encourage education at a younger age therefore, we have partnered up with a school offering education to visually impaired by providing them pick and drop services.
According to Pakistan Institute of Development Economics, the large majority of the people in Pakistan fall under the lower class. The large and growing disparity in income between lower, middle, and upper class in Pakistan affects the socio-political situation. For example, Pakistan is currently going through a massive growth in youth however, our economy is unable to create jobs for them which leads to many of them being unemployed.
There are about 17 million motorbikes in Pakistan and most of them are owned by lower-income and middle-income families. We want to leverage the assets that they have and turn them into income generators. Bykea was incepted to create a network of motorbikes which will offer services to connect people in their cities to further create business opportunities.
We created an on-demand service by connecting commuters with bike owners so they can focus more on being productive and worry less about transportation. We offer merchants the ability to deliver their products right at the customer’s doorstep, recover working capital quicker, and reduce the dependency on foot traffic. We have expanded business opportunities for blue collar workers by offering fast service so they can take up more jobs around the city. Our partners are able to get financial credits, line of credit to purchase a new bike, as well as the flexibility of working whenever it is convenient for them. We will continue to promote the entrepreneurial spirit in our partners, encourage retailers, blue collar workers, and women at home to expand their business to the masses through Bykea, and we will continue to provide the lowest transport fares in Pakistan.